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Selected Thoughts of Jason Ham

Jason Ham is the Managing Director of Planett. With over 15 years experience in the uniform and merchandise industry, his ideas and opinions are highly regarded.

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Why Restaurant Uniforms Are Important in Building Strong Brand Image

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Presentable appearance really makes a big difference when it comes to create first impression. Especially in the hotel business, appealing appearance matters a lot for hotel staff to distinguish the services from other competitors.

 

Proper uniforms have a big impact on customers and they play an important role in increasing grooming standards of restaurant and hotel. The right attire policy not only enhances the look of the wearer but also it reflects cleanliness.

 

Nobody ever wants that their food would be served by staff who wear wrinkle, untidy clothes and having dirty hands. Appropriate and noticeable clean uniform give the feeling of professionalism and hence it gradually leads your business to the peak. Read more to know about how the restaurant and hospitality uniforms are really worth for the growth of hotel business.

 

Reflect brand Image: Uniforms tell more about your business so always choose a proper attire to create a good image of your company. Your brand reflects on your menus, decor, dishes, service, attitude and employee uniform. Experts say that hotel apparel helps to set a tone of the business. A restaurant where staff serves food in a bow tie or clean collared shirts create healthy and welcoming environment. In spite of this, singlet, different patterns of shirts, Poplin shorts are some classy collection for hotel staff.

 

Enhance customer's confidence: The quality of food and hospitality of your restaurant might be great but the wrong appearance of your staff may create a negative image. Customers tend to observe the faces, smiles and uniform of servers while performing their job. Staff with welcoming approach and having well-dressed attire create a positive impression hence customer encourage to come again and again.

 

Building unity and professionalism: Employees come from different type of backgrounds and lifestyles. Business attire makes possible to bring them at one platform and make a part of the same team. In this way, hospitality wear creates professional environment and helps employee to set a right mindset to perform well.

 

Easy to identify among the rest: A specific type of attire helps customers to identify from the rest of the crowed. If customers need something they can recognize staff at a first glance from their uniforms.

 

Stimulate the feeling of belongingness in staff: Hospitality attire instills the honesty and attachments in staff towards the firm. By allotting a specific attire, the feeling of belongingness instill in them. Hence they act like they are an important part of the business and try to give their best. In addition to this proper uniform present them more trustworthy and reliable in front of customers.

 

Uniforms help to increase status: Proper and classic uniform defines standards of your restaurant. Clothes that suit to your business theme and provide classy and chic look to hotel staff are considered best. So, it is better to choose an online supplier who carries a beautiful collection of trendy professional attires.

 

Cleanliness is also an important aspect while selecting professional attire. Experts say that customers feel better when they are being served by people who are visibly clean. Hospitality attire plays an important role in projecting wearer's clean appearance. The main feature of this type of attire is that it is noticeably clean garment so that it is not needed to wash on the daily basis. However, it sustains in the frequent wash as they are made from high quality materials.

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Jason Ham is the Managing Director of Planett. With over 15 years experience in the uniform and merchandise industry, his ideas and opinions are highly regarded.

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Guest Sunday, 22 December 2024